Bestsellers
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TULA Skin Care Cult Classic Purifying Face Cleanser
ExploreGentle foaming cleanser removes impurities while conditioning skin. Enriched with probiotics for a nourished, balanced complexion without over-drying.
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ILIA - True Skin Radiant Priming Serum
ExploreBridging The Gap Between Makeup + Skincare, ILIA’s True Skin Radiant Priming Serum Does More Than Create A Perfect Base For Makeup Application
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DRMTLGY Brightening Eye Masks
ExploreDRMTLGY Brightening Eye Masks revitalize tired eyes in 15 minutes, reducing puffiness, fine lines, and dark circles for a refreshed look.
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Isle of Paradise Self Tanning Drops
ExploreAchieve a flawless, natural-looking tan with our vegan, American-made self-tanning drops. Customize your glow while nourishing your skin!
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Babe Original Lash Serum
ExploreUnleash your lash potential with our vegan, American-made growth serum. Clinically proven to deliver longer, fuller lashes in just 4 weeks!
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Drunk Elephant Protini™ Polypeptide Moisturizer
ExploreRevitalize your skin with protein-packed Protini™ moisturizer. Signal peptides firm, hydrate, and restore youthful bounce in every application.
Editor's Picks
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Milk Makeup Hydro Grip Primer
ExploreAward-winning clear gel primer that grips makeup for 12+ hours while blue agave and hyaluronic acid deliver intense, oil-free hydration to the skin.
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ILIA - Super Serum Skin Tint SPF 40
ExploreAward-winning 3-in-1 tint combines makeup, skincare, and SPF to instantly enhance and clinically improve skin with every application.
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Beauty - Self Tanner Mousse
ExploreGet a clean, sun-kissed glow with our USA-made self tanner—organic, streak-free, quick-drying, odor-free, and toxin-free for radiant skin.
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HERBIVORE Blue Tansy BHA
ExploreReveal your clearest skin ever with Blue Tansy's natural cooling formula that calms irritation while dissolving impurities for a renewed complexion.
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Drunk Elephant Virgin Marula Luxury Face Oil
ExploreUnlock radiant, youthful skin with this antioxidant-rich luxury oil that hydrates, protects, and transforms your complexion with pure Marula power.
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True Botanicals Renew Pure Radiance Oil
ExploreUnlock youthful radiance with this clinically-proven facial oil that visibly reduces fine lines while nourishing skin with powerful botanical ingredients.
Best Under $30
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Keys Soulcare - Let Me Glow Illuminating Serum & Makeup Primer
ExploreUnveil radiant, even-toned skin with our Illuminating Face Serum – your daily dose of glow that brightens while it nourishes.
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Pacifica Sunscreen: Daily Protection with a Radiant Finish
ExploreEmbrace the day confidently with Pacifica Sunscreen – featherlight protection that nourishes your skin while shielding it from harmful rays.
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THAYERS Facial Toner
ExploreRejuvenate while you sleep! This lightweight whipped cream delivers multi-peptide power for firmer, brighter skin by morning. Clean beauty that works.
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e.l.f. Monochromatic Multi Stick
ExploreOne stick, three uses: e.l.f.'s vegan Multi Stick delivers creamy, blendable color for eyes, lips and cheeks with nourishing Shea Butter and Vitamin E.
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Beef Tallow for Skin - Moisturizer Cream
ExploreMeadow Bliss: Made with grass-fed US beef tallow, organic shea butter & jojoba oil. Rich in vitamins A, D, E & K to deeply nourish skin naturally.
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ACURE Radically Rejuvenating Whipped Night Cream
ExploreRejuvenate while you sleep! This lightweight whipped cream delivers multi-peptide power for firmer, brighter skin by morning. Clean beauty that works.
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Bliss Drench & Quench Hyaluronic Acid Moisturizer
ExploreQuench thirsty skin with Bliss's lightweight cream-to-water hydrator. Four types of hyaluronic acid deliver lasting moisture without heaviness.
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SALT & STONE Deodorant
ExploreAward-winning natural deodorant with probiotics for 24-hour protection. Aluminum-free formula in eco-friendly packaging that loves your skin as much as the planet.
Our mission is to inspire women with thoughtfully selected American products that blend beauty and fashion for a transformative experience at the best price.
Blog posts
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10 American-Made Clean Beauty Products That Act...
Hey beautiful! Stacey here from sunny San Diego, where my morning ritual involves a sunrise surf followed by my tried-and-true beauty routine. After spending over a decade testing literally THOUSANDS...
10 American-Made Clean Beauty Products That Act...
Hey beautiful! Stacey here from sunny San Diego, where my morning ritual involves a sunrise surf followed by my tried-and-true beauty routine. After spending over a decade testing literally THOUSANDS...
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Seasonal Skincare Tips: Adjusting Your Routine ...
Unlock the secrets to radiant skin with our latest blog post, "Seasonal Skincare Tips: Adjusting Your Routine for Different Weather." Discover how to adapt your skincare practices for each season,...
Seasonal Skincare Tips: Adjusting Your Routine ...
Unlock the secrets to radiant skin with our latest blog post, "Seasonal Skincare Tips: Adjusting Your Routine for Different Weather." Discover how to adapt your skincare practices for each season,...
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The True Beauty of Self-Esteem: Celebrating Wom...
Discover the true essence of beauty in our latest blog post, "The True Beauty of Self-Esteem: Celebrating Women Who Love Themselves." Explore how self-esteem and self-love transform the way women...
The True Beauty of Self-Esteem: Celebrating Wom...
Discover the true essence of beauty in our latest blog post, "The True Beauty of Self-Esteem: Celebrating Women Who Love Themselves." Explore how self-esteem and self-love transform the way women...
